DIRECTV is seeking a dynamic and experienced Sr. Director to help lead our innovative product and packaging roadmap to market. As DIRECTV innovates, this role will be responsible for delivering improved cost per acquisition and customer lifetime value through go-to-market strategies that deliver organizational subscription growth goals. Reporting into the Acquisition Strategy group, this role is critical to helping DIRECTV deliver our company goals for new product areas and for a broader audience of customers. Here's what you’ll do: Deliver core value creation across products through managing our approach to acquisition cost based on audience strategy and capabilities. Lead strategy team view of future partnership value working in concert with business development and product. Help steer LTV strategy across products, channels, and future initiatives. Work cross-functionally to implement strategy vision across our customer and digital teams, IT, Brand, and Hardware. Collaborate with all key teams involved in GTM for upcoming critical projects in 2025 and beyond. Work with our channel partners to optimize our customer journey from our Digital team to our channel leads in call centers. Be an expert on our content and product offerings from consumption to purchase drivers to feature usage. Partner with research to understand consumer behaviors, purchase decisions, and messaging resonance. What you’ll need to be successful: Optimism. The industry is shifting daily, and we look for people who show an ability to drive solutions that win long-term customers. A teamwork orientation. Someone who knows a team is greater than its parts. Initiative to take an idea from 0 to 1. Communication and collaboration skills to achieve cross-functional buy-in. Data-informed approach. Knowing the data and trends with a bias to a future vs. static state of the industry. Demonstrated ability to understand audiences and products that will drive subscriptions. Significant experience bringing product innovation and research to inform highly attractive consumer value propositions. Strong analytical skills with the ability to interpret market data and performance metrics. Exceptional writing and editing skills, combined with strong presentation and public speaking skills. Ability to adapt to change and work effectively under tight deadlines. 10+ years of marketing experience with the role requirements noted, preferably in a competitive, fast-paced industry. Subscription experience a plus. People Management experience required. Bachelor’s Degree in marketing or related field preferred. This is a remote position that can be located anywhere in the United States. A career with us comes with big rewards: DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
...now also offering our increased driver sign-on bonus, which will be... ...Weekly Hauling Freight For A Dedicated Account In A Regional... ...Rack Un-Load System All Newer Trucks & Equipment Assigned Automatic... ...Must possess a valid Class A CDL ~ Must be able to pass a pre...
...Operations Manager II Must be willing to work nights and weekends As an Operations Manager at DHL Supply Chain, you will play a pivotal role in ensuring the smooth and efficient operation of our warehouses. Your responsibilities go beyond daily management you...
...ANTONIO, TX TO BE CONSIDERED FOR THIS POSITION! Position: Project Manager Location: ONSITE in San Antonio, TX 78288 Duration: 9-month... ...: Agile SAFe certification Technical background Legal background Day-to-Day: An employer in the San Antonio...
...Job Description Allied Universal, North Americas leading security and facility services company, provides rewarding careers that... ...Overview: Read Thoroughly! We are hiring a Full-time Security Officer for Nestle Purina at 2305 E Highway 33 in Crete, NE . You will...
.... This is a physically demanding position which requires on-the-job security training and the ability to receive all applicable airport security badges. Communicating effectively and clearly. Asking each passenger the safety and security questions Loading passenger...