Job Description

Digital Marketing Associates are responsible for assisting with marketing strategies we curate for our clients. The Digital Marketing Associate role is a broad position, meaning that people within this role must have a broad understanding of Digital Marketing, Website Development & Analytics as well as a strong aptitude for customer service and task management. Digital Marketing Associates will spend the first 6 months learning and adapting to the tools we use, our digital marketing processes, and getting to know their clients’ services and goals. Following those 6 months there is the opportunity to expand into account ownership.

The Digital Marketing Associate position is primarily focused on ensuring that strategies set by Strategists are implemented. Digital Marketing Associates will assist with the following services:

• Search Engine Optimization (SEO)
• Email Marketing & Automation
• Google Ads
• Facebook Ads
• LinkedIn Ads
• Organic Social Media
• Website Edits & Maintenance
• Content Writing
• Campaign Ideation & Development

Responsibilities:

• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
• Update spreadsheets and databases with statistical, financial and non-financial information
• Collaborate with colleagues to design creative campaigns or other projects according to the standards discussed with clients
• Optimize copy and landing pages for search engine marketing
• Collaborate with internal teams to create landing pages and optimize user experience
• Compose and post online content on the company’s website and social media accounts
• Undertake individual tasks of a marketing plan as assigned
• Measure and report the performance of marketing campaigns, gain insight and assess against goals
• Design, build and maintain a social media presence for our clients
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Update and maintain website content as requested by the customer
• Update and maintain website product Databases as needed by the customer
• Manage low to medium-complexity client projects

Requirements:

• BS or BA in business administration, communication, sales or marketing
• Enthusiastic and passionate
• Proven experience as an Account Executive, or in other sales/customer service role
• Excellent communication/presentation skills and ability to build relationships
• A business acumen
• A team player with outstanding communication and presentation skills
• Well-organized and detail oriented
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Demonstrable ability to multi-task and adhere to deadlines
• Outstanding knowledge of MS Office; knowledge of CRM software (eg. HubSpot) is a plus

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