Job Description

Join to apply for the Brand Manager, Global Social role at Strava

About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, its more than tracking workoutsits where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, Stravas got you covered. Find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

As Strava empowers 150 million+ athletes globally, we're seeking a Brand Manager, Global Social to support our brand awareness goals. Youll create engaging content that builds global conversation and community across channels like the Strava Club, Instagram, TikTok, and YouTube. As part of our Brand Marketing team, you'll infuse our brand into cultural spaces and grow awareness with a cross-functional team including Partnerships, PR, and Product Marketing. Using social media expertise and consumer insights, you'll develop content that resonates with our diverse demographics.

Work Model: We follow a flexible hybrid model, typically requiring about three days per week on-site at our San Francisco office.

Responsibilities include:

1. Developing and managing the editorial calendar for Stravas social channels, aligned with strategic channel plans.


2. Partnering with creative teams and freelancers to strategize content for global social media channels.


3. Managing social media reporting, analyzing metrics to gather insights, and developing strategies.


4. Creating content briefs that connect brand objectives with creative concepts for athletes, creators, and partners.


5. Supporting wider marketing initiatives like product launches, campaigns, and community events.

Success Factors:

1. Bringing innovative ideas and channel-specific approaches that elevate initiatives and connect with cultural moments.


2. Staying curious about emerging trends and their impact on the category and brand.


3. Collaborating effectively across teams and solving problems creatively.


4. Keeping up with cultural, media, and social landscape trends.


5. Being bold, fun, and willing to try new approaches.

Qualifications:

1. 4+ years of experience in Social Media/Content.


2. Proven track record as a social media strategist for a consumer brand or agency, with global experience.


3. Ability to balance strategic thinking with real-time execution.


4. Passion for transforming social and consumer data into actionable insights.


5. Proficiency with tools like Sprinklr, CreatorIQ, Asana, and Figma.


6. Skill in crafting social copy and creative, tailored to different platforms and campaigns.

Compensation: Salary ranges from $95,000 to $105,000, based on skills, experience, and location. This figure reflects base pay only; benefits and equity are additional.

Why Join Us?

At Strava, movement unites us. Were building the worlds largest community of active people, helping them stay motivated and achieve their goals. Our team is passionate about making movement fun, meaningful, and accessible. Join us to make an impact in a company backed by leading investors, committed to diversity and inclusion, and dedicated to employee growth and success.

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